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12/09/2025

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When it comes to protecting your brand, there's no room for error. In foodservice, cleanliness isn’t just a task, it’s a brand promise. The stakes? One bad review can cost you customers. One missed spot can cost you trust.

  • 73% of limited-service customers put cleanliness in their top three factors that are most important when visiting a quickservice restaurant, snack place, deli or coffee shop.1
  • According to a 2023 OnePoll survey, 61% of Americans view uncleanliness as a deal breaker and will not return to an unclean restaurant. This staggering statistic highlights cleanliness’s critical role in maintaining a loyal customer base.
  • A single star boost in ratings can drive up to 9% more revenue

references

  1. National Restaurant Association, “State of the Restaurant Industry 2025”, February 05-2025, available at restaurant.org/research-and-media/research/research-reports/state-of-the-industry.
  2. Michael Luca, “Reviews, Reputation, and Revenue: The Case of Yelp.com,” Harvard Business School Working Paper No. 12-016 (2016), available at ssrn.com/abstract=1928601.
  3. 84% of less space is an approximate average of packing size differences across all six Ecolab ReadyDose products vs the package size of the equivalent use of Ecolab liquid products.
  4. When used according to use directions and compared with the equivalent use of Ecolab liquid products. Results may vary.
  5. Based on customer use of all six Ecolab ReadyDose products, assuming one case of each product per month over 12 months, compared to equivalent Ecolab liquid products.
  6. Reduced storage space and less pounds lifted due to solid tablet chemistry.

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